Social Media, Social Food
Introduction to Social Media Strategies for the Food Industry
- Marco Delapierre,
- Alessandro Galatoli,
Social Media, Social Food is your essential guide to navigating the fast-paced world of social media marketing, crafted specifically for the food and hospitality industries. Thanks to this hands-on manual, you’ll learn how to create impactful content for platforms like Instagram, TikTok, and YouTube, develop your personal brand, and explore the ethical, visual, and strategic dimensions of digital communication. With insider tips, local case studies, and collaborative projects with real Florentine businesses, you’ll not only gain career-ready skills, but you’ll also leave with a portfolio that captures your journey abroad. Whether you’re filming in a Tuscan market, writing a blog from a local café, or reflecting on your identity in a hyper-connected world, Social Media, Social Food turns your semester in Florence into a launchpad for digital creativity and professional growth.
- Keywords:
- Social Media Marketing,
- Digital Storytelling,
- Social Media Strategy,
- Food Marketing,
- Hospitality Marketing,
- DOI: 10.36253/979-12-215-1069-0
- Series: Strumenti per la didattica e la ricerca
- Scientific Board: ISI Florence Series
- Language: English
- Subjects: Sociology
ISI Florence, Italy
ISI Florence, Italy
Alessandro Galatoli is a photographer, photojournalist, filmmaker and university lecturer. His work combines photography, visual storytelling and digital communication, exploring the relationship between images, contemporary culture and new media.
- Publication Year: 2026
- Pages: 208
- eISBN: 979-12-215-1069-0
- Content License: CC BY 4.0
- © 2026 Author(s)
- Publication Year: 2026
- Pages: 208
- ISBN: 979-12-215-1068-3
- Content License: CC BY 4.0
- © 2026 Author(s)
Bibliographic Information
Book Title
Social Media, Social Food
Book Subtitle
Introduction to Social Media Strategies for the Food Industry
Authors
Marco Delapierre, Alessandro Galatoli
Peer Reviewed
Number of Pages
208
Publication Year
2026
Copyright Information
© 2026 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/979-12-215-1069-0
ISBN Print
979-12-215-1068-3
eISBN (pdf)
979-12-215-1069-0
eISBN (xml)
979-12-215-1070-6
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870
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