- Social Media, Social Food
- Marco Delapierre, Alessandro Galatoli
Storytelling
- © 2026 Author(s) |
- CC BY 4.0
- DOI: 10.36253/979-12-215-1069-0.10
This chapter examines storytelling as a fundamental tool for communication, emotional engagement, and social media content creation. It traces the evolution of storytelling from spoken language and cave paintings to written communication and contemporary digital media, showing how stories have always been used to transfer knowledge, create meaning, and connect people. The chapter explores how effective storytelling engages different learning methods — auditory, visual, and kinesthetic — and explains why social media narratives should combine sound, images, movement, and text to reach a wider audience. It then introduces the narrative arc as a practical structure for building compelling stories, from exposition and inciting incident to climax, falling action, and resolution. Through examples from fairy tales, cinema, and food-related social media content, the chapter demonstrates how narrative structure can be applied to both complex and everyday stories. Finally, it discusses the science of storytelling, focusing on how dopamine, endorphins, and oxytocin can be triggered through anticipation, humor, and empathy. Overall, the chapter presents storytelling as both a creative and strategic process, helping creators develop authentic narratives that resonate emotionally with their audience.
- Keywords:
- Storytelling,
- narrative arc,
- social media,
- emotional engagement,
- visual storytelling,
Chapter Information
Chapter Title
Storytelling
Authors
Language
English
DOI
10.36253/979-12-215-1069-0.10
Peer Reviewed
Publication Year
2026
Copyright Information
© 2026 Author(s)
Content License
Metadata License
Bibliographic Information
Book Title
Social Media, Social Food
Book Subtitle
Introduction to Social Media Strategies for the Food Industry
Authors
Marco Delapierre, Alessandro Galatoli
Peer Reviewed
Number of Pages
208
Publication Year
2026
Copyright Information
© 2026 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/979-12-215-1069-0
ISBN Print
979-12-215-1068-3
eISBN (pdf)
979-12-215-1069-0
eISBN (xml)
979-12-215-1070-6
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870