- Social Media, Social Food
- Marco Delapierre, Alessandro Galatoli
The Marketing Mix for Social Media
- © 2026 Author(s) |
- CC BY 4.0
- DOI: 10.36253/979-12-215-1069-0.06
From the traditional marketing mix, known as the 4Ps (Product, Price, Promotion, and Place/Distribution) to the 8Ps, adding People, Process, Physical Evidence, and Performance.
- Keywords:
- marketing mix,
- 4Ps,
- 8Ps,
Chapter Information
Chapter Title
The Marketing Mix for Social Media
Authors
Language
English
DOI
10.36253/979-12-215-1069-0.06
Peer Reviewed
Publication Year
2026
Copyright Information
© 2026 Author(s)
Content License
Metadata License
Bibliographic Information
Book Title
Social Media, Social Food
Book Subtitle
Introduction to Social Media Strategies for the Food Industry
Authors
Marco Delapierre, Alessandro Galatoli
Peer Reviewed
Number of Pages
208
Publication Year
2026
Copyright Information
© 2026 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/979-12-215-1069-0
ISBN Print
979-12-215-1068-3
eISBN (pdf)
979-12-215-1069-0
eISBN (xml)
979-12-215-1070-6
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870