Il marketing della moda
Temi emergenti nel tessile-abbigliamento
- Edited by:
- Aldo Burresi,
In light of the notoriety and the central role of Tuscan companies of the fashion sector, this publication - the result of the work of the research group of the Marketing Area of the Faculty of Economics of the University of Florence, and of the relationships intertwined by the research group with entrepreneurs and local institutions - intends to address the marketing problems of the fashion system, highlighting the elements of specificity and differentiation. On the basis of the knowledge acquired in the constant comparison with the managers of the sector, the authors identify emerging marketing themes to construct, starting from them, specific research paths for fashion marketing. The identified topics concern the study of the variety and variability of consumer behaviour, the analysis of fashion as a transversal phenomenon that affirms itself in luxury goods, and finally the interpretation of the co-evolutionary dynamics of consumer needs and company skills in a logic of continuous innovation.
- Keywords:
- Economia,
- Marketing,
- Imprese,
- Gestione d'impresa,
- Moda,
- DOI: 10.36253/978-88-6453-103-8
- Series: Strumenti per la didattica e la ricerca
- Scientific Board: Consiglio Editoriale FUP 2003-2006
- Language: Italian
- Subjects: Economics Fashion
University of Florence, Italy
- Publication Year: 2005
- Pages: 186
- eISBN: 978-88-6453-103-8
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
- Publication Year: 2005
- eISBN: 978-88-5518-808-1
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
- Publication Year: 2005
- Pages: 180
- ISBN: 978-88-8453-349-4
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
Bibliographic Information
Book Title
Il marketing della moda
Book Subtitle
Temi emergenti nel tessile-abbigliamento
Editors
Aldo Burresi
Peer Reviewed
Number of Pages
180
Publication Year
2005
Copyright Information
© 2005 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-6453-103-8
ISBN Print
978-88-8453-349-4
eISBN (pdf)
978-88-6453-103-8
eISBN (xml)
978-88-5518-808-1
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870
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