Apprendimento e reti nei processi di internazionalizzazione del retail

Monograph

Apprendimento e reti nei processi di internazionalizzazione del retail

Il caso del tessile-abbigliamento

Andrea Runfola,

The volume analyses learning and networks in the internationalization of retail. To this end, the text presents a vision summarizing two schools: the gradual approach to studying internationalization proposed by the Uppsala school and the network perspective analysed by industrial marketing theorists. The two schools represent important lines of study in the field of management, and, albeit connected, it is only recently that attempts have been made to sum them together in the literature. The volume examines the origins, constructs, models and diffusion of the two schools and highlights why it is useful to attempt to bring the two approaches together. The theoretical reflections are set out with reference to the process of retail internationalization. In this connection, a model is proposed that emphasizes relations, whose role in distribution internationalization strategies is beginning to be considered important but has not yet been given systematic analysis in the literature. The volume investigates these theoretical reflections in the empirical context of the textile and clothing sector. As well as providing some general findings on the sector's characteristics, the text presents the results of a process of case analysis. The volume is a useful support for academics, sector managers and students interested in the topics of marketing and international management.

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DOI: 10.36253/978-88-6655-258-1
Series: Strumenti per la didattica e la ricerca
Scientific Board: Consiglio Editoriale FUP 2010-2016
Language: Italian
Subjects: Economics

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Andrea Runfola

University of Perugia, Italy - ORCID: 0000-0001-5343-6914

Andrea Runfola is tenured researcher in economics and business management at the University of Perugia. His research interests include business networks, retail internationalization and business models, with particular though not exclusive regard to the fashion system. He is author of chapters in both national and international collected volumes and has published articles in Italian academic journals, such as Finanza Marketing e Produzione, Micro & Macro Marketing, Piccola Impresa/Small Business, and international journals such as Industrial Marketing Management, Service Business and Journal of Customer Behaviour.

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Publication Year: 2012
Pages: 126

eISBN: 978-88-6655-258-1
Content License: CC BY-NC-ND 3.0 IT
© 2012 Author(s)

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Publication Year: 2012

eISBN: 978-88-6655-259-8
Content License: CC BY-NC-ND 3.0 IT
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Publication Year: 2012
Pages: 126

ISBN: 978-88-6655-257-4
Content License: CC BY-NC-ND 3.0 IT
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eISBN: 978-88-9273-533-0
Content License: CC BY-NC-ND 3.0 IT
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Bibliographic Information

Book Title

Apprendimento e reti nei processi di internazionalizzazione del retail

Book Subtitle

Il caso del tessile-abbigliamento

Authors

Andrea Runfola

Peer Reviewed

Number of Pages

126

Publication Year

2012

Copyright Information

Content License

CC BY-NC-ND 3.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6655-258-1

ISBN Print

978-88-6655-257-4

eISBN (pdf)

978-88-6655-258-1

eISBN (epub)

978-88-6655-259-8

eISBN (xml)

978-88-9273-533-0

Series Title

Strumenti per la didattica e la ricerca

Series ISSN

2704-6249

Series E-ISSN

2704-5870

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