The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.
University of Milano-Bicocca, Italy - ORCID: 0000-0002-2750-0203
Book Title
Brand-building: the creative city
Book Subtitle
A critical look at current concepts and practices
Editors
Serena Vicari Haddock
Peer Reviewed
Number of Pages
162
Publication Year
2010
Copyright Information
© 2010 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-8453-540-5
ISBN Print
978-88-8453-524-5
eISBN (pdf)
978-88-8453-540-5
eISBN (xml)
978-88-5518-834-0
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870