Curatela

Brand-building: the creative city

A critical look at current concepts and practices

A cura di:
Serena Vicari Haddock,

The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.

Parole chiave:
Sociologia,
Territorio,

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DOI: 10.36253/978-88-8453-540-5
Collana: Strumenti per la didattica e la ricerca
Comitato scientifico: Consiglio Editoriale FUP 2010-2016
Lingua: Inglese
Argomento: Sociologia

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© 2010 Author(s)
CC BY 4.0

Acquisto

Serena Vicari Haddock

University of Milano-Bicocca, Italy - ORCID: 0000-0002-2750-0203

Serena Vicari Haddock is Associate Professor of Urban Sociology in the Department of Sociology and Social Research of the University of Milan-Bicocca. Her primary research interest is urban development, regeneration initiatives and social innovation in Italian cities and in comparative perspective. Her most recent book is Rigenerare la città. Pratiche di innovazione sociale nelle città europee (co-edited with F. Moulaert), Bologna: il Mulino 2009.

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Foreword + Introduction (PDF)

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