Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market.
European University Institute, Italy
Musée de la Mode de la Ville de Paris, France
Titolo del capitolo
Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
Autori
Moïra Dato, Pascale Gorguet-Ballesteros
Lingua
English
DOI
10.36253/978-88-5518-565-3.12
Opera sottoposta a peer review
Anno di pubblicazione
2022
Copyright
© 2022 Author(s)
Licenza d'uso
Licenza dei metadati
Titolo del libro
La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior
Curatori
Giampiero Nigro
Opera sottoposta a peer review
Numero di pagine
422
Anno di pubblicazione
2022
Copyright
© 2022 Author(s)
Licenza d'uso
Licenza dei metadati
Editore
Firenze University Press
DOI
10.36253/978-88-5518-565-3
ISBN Print
978-88-5518-564-6
eISBN (pdf)
978-88-5518-565-3
eISBN (xml)
978-88-5518-566-0
Collana
Datini Studies in Economic History
ISSN della collana
2975-1241
e-ISSN della collana
2975-1195