Edited Book

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

  • Edited by:
  • Giampiero Nigro,

The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.

  • Keywords:
  • fashion,
  • economic history,
  • pre-industrial economic history,
  • textile manufacture,
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Giampiero Nigro

University of Florence, Italy - ORCID: 0000-0002-1008-1153

Giampiero Nigro is Full professor of Economic history at the University of Florence. Member of the Italy-Spain commission for the studies in Economic history and of other related national and international institutions and journals. Dean of the Faculty of Economics of Florence from 2003 to 2009. Scientific Director of the Foundation International Institute of Economic history “F. Datini” from 1987. His last publications: Die Medici-Bank, in A. Wieczorek, G. Rosendhal, D. Lippi (a cura di), Die Medici. Menschen, Macht, und Leidenschaft, Schnell- Steiner, Mannheim, 2013; Alle origini del Fattore Italia: lavoro e produzione nelle botteghe fiorentine del Rinascimento, in Antoni Furió (a cura di), En torno a la economía mediterránea medieval, PUV, Valencia, 2020.
Table of Contents

Maria Giuseppina Muzzarelli

Prolusione
PDF

pp.5-12


Innovazioni di prodotti e processi / Innovations in products and processes

Germán Navarro Espinach, Joaquín Aparici Martí

The colour of Valencian silk fabrics in the European market (1475-1513)
PDF

pp.73-91


PDF

pp.93-118


Nadia Fernández de Pinedo, Maria Paz Moral, Emiliano Fernández de Pinedo

Un changement radical dans la consommation de tissus par la royauté et son milieu (1293-1504): de la laine au lin et à la soie
PDF

pp.119-145


Strategie commerciali / Commercial strategies
Cambiamenti nel comportamento dei consumatori / Changes in consumer behavior

Máximo García Fernández

Keeping up appearances in early modern Castile
PDF

pp.319-340


PDF

pp.367-387


Tavola rotonda / Round table

Salvatore Ciriacono

Tavola rotonda
PDF

pp.391-394


PDF
  • Publication Year: 2022
  • Pages: 422
  • eISBN: 978-88-5518-565-3
  • Content License: CC BY 4.0
  • © 2022 Author(s)

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  • Publication Year: 2022
  • eISBN: 978-88-5518-566-0
  • Content License: CC BY 4.0
  • © 2022 Author(s)

PRINT
  • Publication Year: 2022
  • Pages: 422
  • eISBN: 978-88-5518-564-6
  • Content License: CC BY 4.0
  • © 2022 Author(s)

Bibliographic Information

Book Title

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

Editors

Giampiero Nigro

Peer Reviewed

Number of Pages

422

Publication Year

2022

Copyright Information

© 2022 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-565-3

ISBN Print

978-88-5518-564-6

eISBN (pdf)

978-88-5518-565-3

eISBN (xml)

978-88-5518-566-0

Series Title

Datini Studies in Economic History

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