- International and Comparative Studies in Adult and Continuing Education
- A cura di Regina Egetenmeyer, Vanna Boffo, Stefanie Kröner
Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
- Geraldine Silva
- © 2020 Author(s) |
- CC BY 4.0
- DOI: 10.36253/978-88-5518-155-6.12
In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
- Keywords:
- Qualifica Center,
- lifelong learning,
- adult education,
- advertising,
- ORCID: 0000-0003-2922-9899
- Azambuja Qualifica Centre annual internal report (2016; 2017; 2018).
- Chainho M.L. 2010, Funções da equipa técnico-pedagógica no processo RVCC – Representações dos diferentes actores, Universidade do Algarve & Escola Superior de Educação de Beja, Algarve.
- Lima F. 2012, Os processos de reconhecimento, validação e certificação de competências e o desempenho no mercado de trabalho, CEG – Instituto Superior Técnico, Lisboa.
- Martins J.M. 2012, Os profissionais de reconhecimento e validação de competências: Análise crítica de um processo de profissionalização, Universidade do Minho.
- Pina e Cunha M. Rego A., Cunha R.,Cabral-Cardoso C. 2014, Manual de comportamento organizacional e gestão (7.ª ed.), Editora Lda, Lisboa.
- Silva G.P. da, Ferreira M.E.M. 2017, Retrato da mudança na transição dos CNO para os CQEP – desafios da descontinuidade, «Review of Business and Legal Sciences/Revista De Ciências Empresariais E Jurídicas», 29, 035-057, <https://parc.ipp.pt/index.php/rebules/article/view/2584> (07/2020).
- Consulted websites
- Azambuja Municipality, <http://www.cm-azambuja.pt/> (07/2020).
- General Directorate for Education and Science Statistics, <http://www.dgeec.mec.pt/np4/sigo> (07/2020).
- National Agency for Qualification and Vocational Training, <www.anqep.gov.pt> (07/2020).
- National Institute of Statistics, <https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE&xlang=pt> (07/2020).
- Consulted legislation
- Decree nº. 232/2016, issued by the Ministry of Education and Labour, Solidarity, and Social Security (27.02.2019).
Informazioni sul capitolo
Titolo del capitolo
Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
Autori
Geraldine Silva
Lingua
English
DOI
10.36253/978-88-5518-155-6.12
Opera sottoposta a peer review
Anno di pubblicazione
2020
Copyright
© 2020 Author(s)
Licenza d'uso
Licenza dei metadati
Informazioni bibliografiche
Titolo del libro
International and Comparative Studies in Adult and Continuing Education
Curatori
Regina Egetenmeyer, Vanna Boffo, Stefanie Kröner
Opera sottoposta a peer review
Numero di pagine
238
Anno di pubblicazione
2020
Copyright
© 2020 Author(s)
Licenza d'uso
Licenza dei metadati
Editore
Firenze University Press
DOI
10.36253/978-88-5518-154-9
ISBN Print
978-88-5518-153-2
eISBN (pdf)
978-88-5518-154-9
eISBN (epub)
978-88-5518-155-6
Collana
Studies on Adult Learning and Education
ISSN della collana
2704-596X
e-ISSN della collana
2704-5781