Monograph

Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento

Focus sulla realtà fiorentina
  • Cristiano Ciappei,
  • Azzurra Sani,

The Stanze della Moda project has set up an Observatory with the purpose of monitoring on an economic and managerial level the fabric of Florentine companies through a marketing and research laboratory. The analysis of some large international retailers demonstrates the emergence of a winning business model which, even if idiosyncratic in some aspects and difficult to transfer, represents the innovative starting point for companies in the sector that want to redefine their competitiveness in the face of the changed conditions of the market. The focus on Florentine companies outlines the different ways in which local producers intercept the purchasing channels of large-scale distribution by creating a mediated form of sales on international markets.

  • Keywords:
  • Economia,
  • Imprese,
  • Abbigliamento,
  • Strategia d'impresa,
  • Firenze,
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Cristiano Ciappei

University of Florence, Italy - ORCID: 0000-0002-4153-1110

Azzurra Sani

University of Florence, Italy

CHRISTIAN CIAPPEI , Full Professor of Business Strategies at the Faculty of Economics of the University of Florence, is currently involved in the study of entrepreneurial governance, fashion product innovation and strategy evaluation. AZZURRA SANI, Research Fellow at the Department of Business Sciences of the University of Florence, is responsible for business relations at the Fashion Observatory of the Province of Florence and is currently involved in the study of internationalisation strategies and in the monitoring of Florentine textile clothing companies.
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  • Publication Year: 2006
  • Pages: 233
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  • Publication Year: 2006
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Bibliographic Information

Book Title

Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento

Book Subtitle

Focus sulla realtà fiorentina

Authors

Cristiano Ciappei, Azzurra Sani

Peer Reviewed

Publication Year

2006

Copyright Information

© 2006 Author(s)

Content License

CC BY-NC-ND 2.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

eISBN (pdf)

88-8453-455-0

eISBN (xml)

978-88-9273-966-6

Series Title

Studi e saggi

Series ISSN

2704-6478

Series E-ISSN

2704-5919

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