Mastering the dynamics of apparel innovation
- Christian Simoni,
This book focuses on product innovation and new product development in the fiber-textile-apparel filière. Since fashion movements shape the filière and its companies' evolution, practices of forced obsolescence and the launch of a steady stream of apparel innovations are to be considered among the major competitive levers entrepreneurs and managers must strategically master, consistently with the other main variables that contribute to build and comunicate the brand identity.
- Keywords:
- Economia,
- Marketing,
- Gestione d'impresa,
- Strategia d'impresa,
- Abbigliamento,
- DOI: 10.36253/88-8453-124-1
- Series: Studi e saggi
- Scientific Board: Consiglio Editoriale FUP 2003-2006
- Language: English
- Subjects: Economics
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University of Florence, Italy - ORCID: 0000-0002-2649-987X
- Publication Year: 2004
- Pages: 330
- eISBN: 88-8453-124-1
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
- Publication Year: 2004
- Pages: 310
- ISBN: 88-8453-123-3
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
- Publication Year: 2004
- eISBN: 978-88-5518-778-7
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
Bibliographic Information
Book Title
Mastering the dynamics of apparel innovation
Authors
Christian Simoni
Peer Reviewed
Number of Pages
310
Publication Year
2004
Copyright Information
© 2004 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/88-8453-124-1
ISBN Print
88-8453-123-3
eISBN (pdf)
88-8453-124-1
eISBN (xml)
978-88-5518-778-7
Series Title
Studi e saggi
Series ISSN
2704-6478
Series E-ISSN
2704-5919
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