Monografia

Mastering the dynamics of apparel innovation

Christian Simoni,

This book focuses on product innovation and new product development in the fiber-textile-apparel filière. Since fashion movements shape the filière and its companies' evolution, practices of forced obsolescence and the launch of a steady stream of apparel innovations are to be considered among the major competitive levers entrepreneurs and managers must strategically master, consistently with the other main variables that contribute to build and comunicate the brand identity.

Parole chiave:
Economia,
Marketing,
Gestione d'impresa,
Strategia d'impresa,
Abbigliamento,

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DOI: 10.36253/88-8453-124-1
Collana: Studi e saggi
Comitato scientifico: Consiglio Editoriale FUP 2003-2006
Lingua: Inglese
Argomento: Economia

Acquisto

Christian Simoni

University of Florence, Italy - ORCID: 0000-0002-2649-987X

Christian Simoni is PhD in Economia e Gestione delle Imprese, research assistant at the Dipartimento di Scienze Aziendali of the Università degli Studi di Firenze. He was Visiting Scholar at Northeastern University, Boston, MA, where he focused his studies and research on innovation and new product development. On the fashion industry, he is author of papers on brand equity strategies and on product development in the Montebelluna sportive shoes cluster.

Info autori Chiudi

Indice (PDF)

Introduction (PDF)

PDF