Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examiConsumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.ning the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
University of Florence, Italy - ORCID: 0000-0001-7120-8050
University of Florence, Italy - ORCID: 0000-0002-0687-9955
Book Title
How safe is eating chicken?
Book Subtitle
A study on the impact of trust and food risk communication on consumer behaviour in the European Union
Editors
Donato Romano, Gianluca Stefani
Peer Reviewed
Number of Pages
154
Publication Year
2006
Copyright Information
© 2006 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-6453-109-0
ISBN Print
88-8453-496-8
eISBN (pdf)
978-88-6453-109-0
eISBN (xml)
978-88-5518-767-1
Series Title
Proceedings e report
Series ISSN
2704-601X
Series E-ISSN
2704-5846