Divided into ten points, this paper aims to illustrate how fashion produced modernity, understood as valuing the present, especially its progressive and evolving elements. A process that focused on amplifying “personal visibility”, and in which the abilities of tailors played a crucial role. The effects on the economy of “modern” fashion, born in the Middle Ages, have been significant. Since the thirteenth century, treatisers and preachers, as well as legislators, focused on the way people dressed as a means to regulate society, while artisanal shops invented, ever so often, new objects and prepared unseen social and political scenarios. For all these and many other reasons, we can state that fashion moved and was a metaphor of modernity.
University of Bologna, Italy - ORCID: 0000-0003-4399-5215
Titolo del capitolo
Prolusione
Autori
Maria Giuseppina Muzzarelli
Lingua
Italian
DOI
10.36253/978-88-5518-565-3.02
Opera sottoposta a peer review
Anno di pubblicazione
2022
Copyright
© 2022 Author(s)
Licenza d'uso
Licenza dei metadati
Titolo del libro
La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior
Curatori
Giampiero Nigro
Opera sottoposta a peer review
Numero di pagine
422
Anno di pubblicazione
2022
Copyright
© 2022 Author(s)
Licenza d'uso
Licenza dei metadati
Editore
Firenze University Press
DOI
10.36253/978-88-5518-565-3
ISBN Print
978-88-5518-564-6
eISBN (pdf)
978-88-5518-565-3
eISBN (xml)
978-88-5518-566-0
Collana
Datini Studies in Economic History
ISSN della collana
2975-1241
e-ISSN della collana
2975-1195