Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers — from spectators to active participants in the creation of content, relationships, and meaning. The book examines new models of engagement, the hybridization of physical and digital, the strategic use of data, and emerging opportunities for brands, athletes, and organizations. It offers theoretical insights and practical tools to understand the emerging logics of co-created value in sport.
University of Bologna, Italy - ORCID: 0000-0001-9652-9109
Book Title
Sport, tecnologia e co-creazione del valore
Book Subtitle
Nuovi modelli di coinvolgimento del consumatore
Authors
Daniele Scarpi de Claricini
Peer Reviewed
Number of Pages
194
Publication Year
2025
Copyright Information
© 2025 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/979-12-215-0740-9
ISBN Print
979-12-215-0739-3
eISBN (pdf)
979-12-215-0740-9
eISBN (epub)
979-12-215-0741-6
Series Title
Studi e saggi
Series ISSN
2704-6478
Series E-ISSN
2704-5919