this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
Bibliotheca Hertziana - Max Planck Institute for Art History, Germany - ORCID: 0000-0003-0138-5793
Titolo del capitolo
Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
Autori
Andrea Ottone
Lingua
English
DOI
10.36253/979-12-215-0092-9.18
Opera sottoposta a peer review
Anno di pubblicazione
2023
Copyright
© 2023 Author(s)
Licenza d'uso
Licenza dei metadati
Titolo del libro
L’economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century
Curatori
Giampiero Nigro
Opera sottoposta a peer review
Numero di pagine
456
Anno di pubblicazione
2023
Copyright
© 2023 Author(s)
Licenza d'uso
Licenza dei metadati
Editore
Firenze University Press
DOI
10.36253/979-12-215-0092-9
ISBN Print
979-12-215-0091-2
eISBN (pdf)
979-12-215-0092-9
Collana
Datini Studies in Economic History
ISSN della collana
2975-1241
e-ISSN della collana
2975-1195