2.2 Innovazione di prodotto
Competere tra creatività e prestazioni
- Cristiano Ciappei,
- Silvia Capacci,
Continuously obtaining new successful products involves a coordinated effort of all business activities, and requires the development of strategic and organisational abilities, as well as creative skills fuelling the innovating trends. In order to offer an overall picture underlining the multifaceted nature of the analysed phenomenon, the book studies product innovation from many points of view (economic, psychological, technological), all investigated from an historical-evolutionary perspective aimed at illustrating the main changes in the development models of new products, at analysing their causes, at deepening their management implications.
- Keywords:
- Economia,
- Imprese,
- Gestione d'impresa,
- Strategia d'impresa,
- DOI: 10.36253/8884531349
- Scientific Board: Consiglio Editoriale FUP 2003-2006
- Language: Italian
- Subjects: Economics
Purchase
University of Florence, Italy - ORCID: 0000-0002-4153-1110
- Publication Year: 2004
- Pages: 198
- eISBN: 8884531349
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
- Publication Year: 2004
- Pages: 198
- ISBN: 8884531357
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
- Publication Year: 2004
- eISBN: 978-88-5518-732-9
- Content License: CC BY-NC-ND 4.0
- © 2004 Author(s)
Bibliographic Information
Book Title
2.2 Innovazione di prodotto
Book Subtitle
Competere tra creatività e prestazioni
Authors
Cristiano Ciappei, Silvia Capacci
Peer Reviewed
Number of Pages
198
Publication Year
2004
Copyright Information
© 2004 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/8884531349
ISBN Print
8884531357
eISBN (pdf)
8884531349
eISBN (xml)
978-88-5518-732-9
Series Title
TITOLO FUORI COLLANA
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